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Have you ever wondered what it would look like to take something you absolutely adore and is your passion and turn it into an incredible business?
I have one of my besties on the podcast this week, and I’m so excited to introduce you to her!
Estelle Winsett is a lawyer by day and a stylist by night.
She helps high powered women create personalized signature wardrobes so they feel amazing on the inside and the outside. That way they stand out from the crowd, save time and focus their energy on the things that matter to them.
In this episode, we’re talking about her journey to choosing a fabulous niche.
In fact, she’s actually one of the reasons I started doing niche coaching.
The first time we met in person, on the way to a Mastermind, we stopped into a couple of shops in this tiny little town.
This woman literally put together 4 full outfits in about an hour.
My jaw dropped.
I was amazed, and told her that I (and the world) needed her help.
Her response was, “doesn’t everyone know how to do this?”
Estelle’s superpower is putting together outfits and shopping, but she didn’t even realize it!
This was something that was always there as an interest or a passion. And even though she already has a fantastic career as an attorney, she was able to incorporate this into a successful business.
And it’s about so much more than clothes. She helps people to dress in a way that makes them FEEL good.
Change the experience of women getting dressed in the morning from stressful and unpleasant to feeling put-together and confident, it sets the tone of the whole day and how they show up.
It’s also about saving time. Not everyone likes to shop, and it can be frustrating to walk through store after store and not end up with a put-together look.
When it comes to your niche, your clients are happy when you help them save time and avoid pain, discomfort or frustration.
Your clients are paying for the result you can give them.
Estelle is such a great example of this.
Listen to our full conversation now. You’re gonna love it!
Featured in this episode:
Follow Veronique on Instagram @my_perfect_niche
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